Advertising
Tosco creates great marketing ideas that become the core of our clients’ successful campaigns.

Branding
“ Branding” is the business of developing the “personality” of a product or service, so that it is perceived universally as dependable and predictable in quality and performance. Tosco builds campaigns around our clients’ brands.

Concept, Copy, Design
The quality of the ideas coming out of the creative engine room must be of the highest international standards to take full advantage of the production and media spends.

Direct Marketing
Defining the audience, research, testing and co-ordination of mail campaigns.

International Advertising
Tosco has the ability to create electronic material which can be viewed, proofed, developed to specification and sent to overseas publications and/or print companies.

Media – Planning and Buying
Using current media research data, Tosco can evaluate opportunities for various media and recommend a media plan, supported by full analysis. Cost-effective media solutions are what others promise and Tosco delivers.

Tosco Manages Multiple Brands
Tosco has undertaken a wide range of communication projects for client products and can handle these multiple brands effectively and efficiently. In some instances clients have several competing brands with different marketing strategies and advertising. Tosco deals with these separately and in a non-competitive nature so all brands reach full potential within their respective market sectors.

Production – Electronic and Print
We have the ability to co-ordinate high quality production for anything from a company profile, annual report, point of sale material, packaging through to magazine, press and billboard campaigns, together with electronic production for television and radio
commercials, in-store videos and corporate videos.

Public Relations
A full range of public relations services including media releases, product launches and events, helping to augment the full value of the advertising and promotional spend.

Sales Promotion
Tosco works with clients to develop innovative and exciting sales promotions using proven
techniques to maximise point-of-sale product recognition and sell-through.

Strategic Planning
Where is your business going with its marketing communications? Let Tosco audit your existing methods and work with you to develop an integrated strategic approach that is sales and goal-oriented. Tosco Communications is client-focused and results-driven.

Activities Handled In-house
• Advertising
• Brand Development; Corporate Identity
• Concept; Copywriting; Graphic Design
• Direct Marketing; Sales Promotions
• Media Planning and Buying
• Production – Electronic and Print
• Public Relations
• Strategic Planning

Our Fees & Pricing Structure
We earn commissions from the media placed, charge for our time in project management, developing campaigns and production and add service fees where outside expertise is used to augment or supplement the campaign.

Tosco follows standard practice in the New Zealand advertising industry of working to budgets agreed with our clients.